SUN DTH - Blocking DD National when India plays in the ongoing T20 world cup by SUN DTH

The DD National channels are blocked by SUN Direct DTH whenever India\'s matches in the ongoing ICC T20 World Cup 2010 are telecasted by DD National. As you know DD National channels are free channels. By blocking this only on the match day is to indirectly force the subscriber to subscribe to ESPN & Star Sports by paying Rs.40/- to view the matches. Is it not against consumer rights. As many of us know SUN Direct DTH is run by a Minister in the Central Government. The Central Government spends lot of money in educating consumers about their rights but a firm run by its own minister is acting against consumer rights. Can\'t we question this ? If questioned will there be any action against SUN Direct DTH. Is consumer rights in India is only on paper ? When are we going to have real consumer rights ?